Xinhua News Agency, Russia, March 8th: there are rich mines behind the event, heritage utilization needs to be planned before — international sports experts are discussing the economic value and social value of large-scale sports games
Xinhua News Agency reporter Lin deleng Zhang Yifei Li Linhai
in the Siberian city of Russia, the 29th World University Winter Games is in full swing, which is also the first time that this Russian city, which has a small population, has hosted the world’s large-scale comprehensive sports events.
Events and urban development are hot topics in the sports academic circle in recent years. During the winter festival, the International Federation of sports organizations also organized an event to “innovate, an academic summit with the theme of education and sports. At the meeting, experts from all over the world discussed the relationship between large-scale events and urban development.
Claude Strick, executive director of the International Institute of Sports Science and Technology, analyzed the relationship between large-scale sports events and cities by taking events such as Gwangju Universiade in South Korea as examples.
Strick believes that from an economic point of view, the impact of a large-scale event on the city can include many aspects, except the TV broadcast of the event itself, in addition to sponsorship and other income and tourism income generated by events, events can also bring many subtle influences to the subsequent development of the city.
Take the gwangzhou Universiade as an example. The event brought more than 6,000 jobs to the region where the city is located. Within lead time of the event, the organizing committee also purchased a considerable amount of materials and services. Venues and other heritages left behind because of the events also provide more possibilities for the development of the local sports industry and other industries.
Nedevitskaya, an expert in British sports industry, said that in the past 20 years, the final investment of each Olympic Games or Winter Olympics has exceeded the budget. With the increase of the cost of running the games, there are fewer cities willing to undertake large-scale sports events. Therefore, in the process of holding large-scale events, sustainable development and the utilization of event heritage must be considered.
Nedvitskaya believes that the Olympic 2020 agenda emphasizes the need to reduce the cost of holding events, the complexity of events, the risks of holding events and the waste of running events, at the same time, it is necessary to increase the flexibility of organizing events, expand partners, enhance efficiency and promote sustainable development.
“Take the Universiade as an example, sports events are actually a platform, which can gather different groups with one goal. Such aggregation and integration will produce a lot of cultural heritage, for example, it can strengthen the emotional ties between citizens, promote the spirit of voluntary work, and provide students with work experience, cultural accumulation and career development opportunities.” Nedewitskaya said.
In This Winter Games, the organizing committee recruited more than 5,000 volunteers from all over Russia, and since the Atlanta Olympics in 1996, the number of volunteers in each summer Olympics was more than 50000.
For future events, nedvitskaya also put forward his own suggestions: “My point of view is that during the bidding period, the use of the event heritage must be taken into account, the holding of a sports event must be integrated with the city’s development goals.”
When talking about the 2022 Beijing Winter Olympics, Sinz, vice president of the Belgian Olympic Committee, said: “I believe Beijing will achieve the sustainability and environmental protection of the events emphasized in the Olympic 2020 agenda, and Beijing has given the world an enlightenment, that is, the competition can be held in multiple locations to maximize the conditions of the existing venues, so we can expect that in the future events, bidding cities will refer to such ideas more and more.”
Sinz also looks forward to the development of China’s ice and snow industry. He said that under the background of the 2022 Winter Olympics, China’s ice and snow industry has the ability to develop better.