The sports industry runs faster and more steadily (watching Lan in the Sports Arena)
China’s sports industry is brewing the energy of accumulation and thin development. Only by paying attention to the speed of development and the quality of development can the sports industry grow healthily.
There is a saying in the sports circle, “one year’s plan lies in Winter”, which means that strict and boring winter training is crucial to improving the level of competitive sports. For China’s sports industry, the inventory and plan at the end of the year and the beginning of the year are also very important.
The concept of developing sports industry was put forward in the 90’s of last century, and it entered the “tuyere period” of rapid growth, which was just the last three or five years. The rapid development speed is obvious to all. From 2012 to 2017, the number of marathon participants increased by 58% every year, the number of fitness participants increased by 18% every year, the number of skiing participants increased by 17% every year, and the total venture capital of sports industry reached 20 billion yuan in 2018.
“All of a sudden, the fragrance is fragrant all night, and it is scattered into Qian Kun.” China’s sports industry, which started late, is brewing the energy of accumulation and thin development. However, after several years of ice breaking and water testing, people in the industry also realized that the sports industry could not blindly “go fast”, and its long-cycle “slow industry” characteristic has gradually been understood.
Excellent foreign sports resources and sports brands are all successful after long-term accumulation. To develop and expand China’s sports event resources, it needs the support of various sectors of society, forming stable participants and people concerned, thus forming a virtuous circle in the sports marketing market. Without such a process, it is difficult for local events to compete with foreign top events. At present, high-quality competition resources are still scarce in China, and mature profit models are still being explored. We need to devote ourselves to building them to grow steadily.
Among them, the in-depth exploration of Chinese billiards, a local competition resource, deserves praise. From Chinese billiards qualifying to International Masters and then to the global finals of Masters, 13 years of painstaking management, this local billiards project has entered more than 50 countries and regions. Qiao Bing, the promoter of the project, said that the most important thing is to own the “property rights” of the project. “only if the rules are made by yourself, the initiative is in your own hands”. While adhering to “originality”, Chinese billiards still does not forget to build the foundation of project development and make the sound development of the project possible by expanding the fan group.
Looking forward to China’s sports industry in 2019, there are some competition resources that need to be used to take advantage of the situation. At the same time, we also need to think calmly and make plans for long-term development. Only by paying attention to the speed of development and the quality of development can China’s sports industry grow healthily.
Dawn