Report from our correspondent (Reporter Wu Dong) the award-winning works of “I am in the Winter Olympics-my winter Olympics and Winter Paralympic Games” competition of commodity creative design sponsored by Beijing Winter Olympic organizing committee was announced recently, 52 creative design products have become the best in this competition. Han Zirong, secretary general of Beijing Winter Olympic organizing committee, and others presented awards to the winners.
The competition lasted for 5 months from the start of last late July to the end of December. After extensive mobilization, collection of works, expert review and later production evaluation, crowdfunding pre-sale and other stages. Among the award-winning works, designer Geng Shaobo submitted the precious metal commemorative set for the window of Winter Olympics “, 50 works submitted by Zang Xiaoke, such as” winter Olympic sports style fridge sticker set “, won” my emblem product Creative Design Award “. Chen Guo, who is only 13 years old, submitted the highest sales amount in the pre-sale stage of Winter Olympics pencil case in my eyes, reaching 35904 yuan (unit price 51 yuan); the young designer Wang Linghao submitted the “ice and snow top portable natural volatile humidifier” with the highest sales volume at the pre-sale stage, reaching 2261 pieces, the two entries won the “most popular Award for creative design of my emblem products”. At the award ceremony, famous winter athletes Guo Dandan and Zhang Dan shared their unforgettable experiences in their sports career and presented awards to the winners together with Han Zirong and others.
Holding the creative design competition of licensed commodities is the first time in previous Olympic Games and is an innovation in the market development work of Beijing BOCOG. Once the competition was launched, it received wide attention from the Society and received enthusiastic response. The entries also enrich the diversity of licensed commodities for Beijing Winter Olympics, and play a role in promoting winter sports, promoting the participation of the general public and supporting Beijing Winter Olympics.
Park Xuedong, head of market development department of Beijing winter and Olympic organizing committee, said that Beijing winter and Olympic organizing committee would actively promote the continuous sales of winning works. According to different product categories, after the online pre-sale products are shipped, the winning works will be sold in Tmall Olympic official flagship store and Beijing Winter Olympics licensed merchandise physical retail store.