Xinhua News Agency, Dongguan, April 27 (reporter Lin deleng, Li Bowen) Yao Ming, chairman of CBA company, introduced the league brand upgrade plan called “CBA2.0” to the media on the 27th, these include redesigning and upgrading team labels, establishing public welfare platforms, recruiting talents, etc.
Yao Ming introduced that “CBA2.0” is a comprehensive process. The goal is to create a top professional league with real social influence and create a leisure and entertainment product for fans that they are really willing to consume. The first thing to do is to redesign and upgrade the team logo.
Yao Ming said: “In the current league, what is criticized by fans is the team logo of each team. There are more animals of the same kind, and the color homogenization is also serious, the CBA league is helping all teams upgrade their team labels and overall packaging. Today, I would like to officially announce to you that this matter is being actively promoted, and the new team visual image of the first batch of 9 teams will be officially released to the society in late May, it will be officially launched next season. By the beginning of the 2020-2021 season, all CBA team marks will be upgraded. At that time, our whole league will give people a refreshing feeling and make all young people feel that it is cool to like CBA.”
In addition, Yao Ming also announced the idea of a “CBA, you and me Ta” public welfare platform brand, “We hope that through such a public welfare platform, all players, the team’s and alliance-led public welfare acts gathered to form a unified brand, thus forming greater social benefits and helping more people.” Yao Ming said.
Yao Ming said that CBA company will contribute to the theme directions of youth basketball training, education, health, caring for vulnerable groups and environmental protection. In addition to establishing special funds for public welfare in the future, fines generated during the season will also be invested into the public welfare fund of “CBA, you and I Ta”, turning “bad things” into “good things”. “Here, I also extend an invitation to the public welfare organizations, and we will choose some for cooperation.” Yao Ming said.
In addition, in order to strengthen the management level of the league, Yao Ming also expressed his desire to recruit talents to the whole society. “We decided to continue to strengthen the management team of CBA company and recruit some positions globally, including but not limited to CEO, law, investment, new media, content marketing, etc, the focus is to attract cross-border talents.” Yao Ming said.