Xinhua News Agency, Beijing, February 19th since it landed in China in the 1990 s, the content of the German Football League matches has been loved by the majority of fans, and the scale of the fans continues to expand. The reporter learned on the 19th that in March this year, the Bundesliga league will usher in another milestone in China’s development: the establishment of a Chinese office in Beijing.
Taking this opportunity, the Bundesliga will further deepen the friendly cooperative relationship with Chinese football, optimize the content strategy and upgrade the digital marketing service, and further close the emotional connection with the fans, together with Chinese partners, we will continue to enhance the influence of the league in the Chinese market.
Spring Festival is the traditional festival that Chinese people attach most importance. As the pioneer of European Professional Football League landing in China, Bundesliga league has always been committed to understanding Chinese culture and narrowing the distance between itself and Chinese fans. During the 2019 Spring Festival holiday, the Bundesliga league official united with its all-media exclusive copyright partner PP Sports in mainland China on Sina Weibo, today’s headlines, WeChat, many online platforms such as the official website of the Bundesliga Chinese have launched a series of localized Spring Festival content with distinctive Bundesliga characteristics to celebrate the new year with the vast number of Chinese fans.
Among them, on February 3 and 4, the Bundesliga successively launched two new year greetings videos, including Stuttgart player badstubel, Bremen player Lashkar, nürberg player Tillman, Bayern player gretzka, the Bundesliga stars, including Augsburg player Gregory, Frankfurt player Chandler, Mensing Gladbach player gintel and Bayern winger Coleman, sent a New Year blessing to Chinese fans in Chinese.
In addition, in order to strengthen the social interaction with netizens, Bundesliga made the exclusive “cute expression” for the Spring Festival, and put star players, the coach’s personal characteristics combined with the traditional folk customs of Chinese spring festival made a set of New Year posters, so as to close the psychological distance between Bundesliga and Chinese fans and send New Year blessings to the fans.