It is understood that sponsored program sets up three sponsorship levels, namely official partners, official sponsors and official suppliers.
Xinhua News Agency, Beijing, June 26th, the global launching ceremony of market development of the 31st World University Summer Games in Chengdu 2021was held at Beijing National Stadium (Bird’s Nest) on the 26th. Chengdu Universiade officially issued an invitation to global partners.
On the spot on the same day, Chengdu 2021universiade announced the first signing sponsor-Industrial and Commercial Bank of China. Industrial and Commercial Bank of China became the official partner of the first level of “sponsored program” in Chengdu 2021universiade, and also the official exclusive partner of banks.
It is understood that sponsored program sets up three sponsorship levels, namely official partners, official sponsors and official suppliers. Except for the “official non-exclusive supplier” in the third level, only one sponsoring enterprise or consortium is recruited for each product category, and it enjoys exclusive rights and corresponding return on rights and interests.
“Franchise” mainly refers to the market development behavior of franchise Enterprises licensed by the Preparatory Committee of the Universiade to produce and sell products with the emblem, mascot and related intellectual property rights of Chengdu 2021 Universiade. At present, the “franchise plan” consists of three items, including licensed commodities, commemorative coins and commemorative stamps.
The Ticket Plan covers ticket sales planning, youth education plan, family watching plan, etc. At the same time, Chengdu will create integration modes such as “ticketing + tourism”, “ticketing + public welfare”, “ticketing + Cultural Innovation”, and promote the brand value-added effect.
In addition, Chengdu 2021 Universiade opened an exclusive section different from other similar competitions-“market operation plan”, covering market development agencies, marketing planning and activity execution teams, etc, maximize the integration of promotion and marketing resources, create a new model of sports marketing, build a new platform for public participation, and build a win-win new ecosystem for enterprises.