The 4th international martial arts competition of “Silk Road Han style” in Xuzhou, China

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Xinhua News Agency, Xuzhou, Jiangsu, May 24 (reporter Wang Hengzhi) the 4th China Xuzhou “Silk Road Han style” International Martial Arts Competition kicked off in Xuzhou, Jiangsu on the 24th. Nearly 4,000 martial arts enthusiasts gathered together to join friends with Wu.

Xuzhou is the hometown of martial arts. Martial arts culture has a long history. In recent years, Xuzhou has made great efforts to build the image of a famous international martial arts cultural city, and the scale of this competition has also been expanding. In this competition, nearly 4,000 martial arts enthusiasts from 302 domestic teams and dozens of countries and regions including Russia, Germany, Brazil, Egypt, Japan and the United States signed up for the competition.

This competition project covers a wide range of categories, including single practice of prescribed routines, self-selected routines, traditional routines, Chinese wushu Dan system prescribed routines, and five steps of Tai Chi eight methods, confrontation and collective projects, etc. At the opening ceremony on the 24th, the artistic performances that combined the spirit of Han culture and martial arts were brilliant, which made many athletes, especially foreign athletes, feast their eyes.

Foreign students studying in China have become the main force for foreign players to participate in the competition. They not only play well in all kinds of boxing methods, but also have their own Chinese names. Wu Hong from Brazil told the reporter that he is currently studying in Beijing and fell in love with Chinese martial arts since watching movies. Now he is very happy to have the opportunity to come to China and really learn martial arts.

This event is hosted by the State Sports General Administration Wushu Administrative Center, China Wushu Association, Jiangsu Sports Bureau, Xuzhou Municipal People’s Government, Jiangsu sports competition Management Center, Jiangsu Wushu Administrative Center, Jiangsu Wushu Association, Xuzhou Sports Bureau, xuzhou Martial Arts Association undertakes. (Finished)

Xu can Won WBA special Boxing King gold belt

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Xinhua News Agency, Shanghai, March 28 (Reporter Wei Hua, Zhu Yi) after two months of waiting, Chinese boxers, xu can, the world champion of M23 team, finally took over the special gold belt of WBA world champion in Shanghai from Mendoza, the global president of WBA (World Boxing Association), and Hoya, the legendary champion.

On January 26, local time, Xu Can defeated Puerto Rico player rohaas in Houston and became China’s first WBA world champion. According to regulations, WBA will send Xu can a brand new gold belt. Different from the standard gold belt, the right side of this special gold belt is printed with “chairman Mendoza’s gift”, while the left side is printed with Xu Can’s embossed bust.

“This is the first WBA World gold belt won by Chinese, so we hope it can be more special and wish you keep it in China all the time.” Mendoza blessed Xu can and hoped that he could make persistent efforts to create more honors for Chinese boxing.

Hoya, who came to China for the first time, said that he was glad to see Xu can so popular and hoped that he would become a more influential champion in the future. He said, “the reason why I came here today, it’s Xu can. He has set a very good example for teenagers. His inspirational stories can inspire the next generation and make boxing the mainstream sport in China.” In addition, Hoya also revealed that Xu Can’s defending war will be held in China, but the opponent is still uncertain.

Facing the strong support of the two boxing giants, Xu Can said modestly that this golden belt not only means honor to him, but also a responsibility. He will use harder training to meet the difficult challenges in the future. “I will not be satisfied with the achievements made at this stage. I hope to spur myself to make greater progress and achieve defending in the next competition.” He said.

On the 30th, the 4th Sino-Japanese boxing championship will be held in Shanghai. Wulan and baishanbo, who belong to M23 team with Xu can, will be unveiled.

Asian crown: Foreign aid savior Luneng wins Johor at home

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Xinhua News Agency, Jinan, April 9 (reporter Xiao Haichuan, Wu Shuguang) in the third round of the Asian crown group match held on the evening of the 9th, Shandong Luneng Taishan scored by foreign aid Felani and Pele. Home 2:1 beat Johor Malaysia.

After the start of the game, the two sides of the host and the guest did not have too much temptation, and directly entered their respective attack and defense rhythms. Luneng Taishan, who fought at home, gradually grasped the initiative. In the 30th minute, Zhan Junmin drove out of the corner, and Felani promptly inserted the near corner of goal to meet the ball, and the ball jumped into the goal. Luneng 1:0 leads.

In the 38th minute, Luneng succeeded again: Pele was put down by the opponent in the penalty area, the referee decided to punish penalty kick decisively, and the penalty kick penalized by Pele was fast and angular. Luneng 2:0 leads into the second half.

Yi will fight again. The leading Luneng will continue to put pressure on Johor’s defense, while the visiting team, which has been unable to penetrate the ground for many times, will begin to try a variety of offensive methods. In the 60th minute, Johor striker Safavi held the ball on the right side of the ball and hung the goal dead angle directly on the edge of the big penalty area. Johor 1:2 Luneng.

In the make-up stage, Johor won a free kick in the front court with excellent position, and the ball hit the door frame and popped up. At the end of the game, Luneng 2:1 Johor won the first Asian Championship this season.

“This game reflects how Luneng controls the ball and counterattacks, proving that Luneng is a strong team. I am quite satisfied with the performance of our team’s players, but I deserve a draw.” George Alvarez, the assistant coach of Johor, said after the game.

Li Xiaopeng, the coach of Luneng, believes that it is more important for the team to win the game and get three points, and it has won a favorable position for the team to advance. After this battle, Luneng Yaguan scored 5 points after winning two levels, ranking second in the group, and Johor’s one level and two negative groups were at the bottom.

Women’s football World Cup host France friendly match lost to Germany

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Xinhua News Agency, Paris, February 28th, the host of the 2019 Women’s World Cup France lost the German team at 0:1 in a friendship match in Laval on the 28th. Schuler scored the only goal for the visiting team.

After the French men’s football team won the World Cup trophy last year, the French women’s football team, coached by Diecker, also hopes to replicate this success. However, facing the German team, the winner of the two World Cup champions, the French team’s whole performance was difficult to satisfy the home audience and Diecker.

“Tonight we didn’t show what we needed to play international games, let alone the German team.” Diecker said, “the team made some responses in the second half, and we also need to remember good things, but many players are not in the state.”

In the 31st minute, Schuler received a pass from Hutt. A shot in the penalty area made the French goalkeeper buhadi helpless, and the ball wiped the column into the net nest. Before the end of the half-time, the French team had a chance to equalize the score. After the card disk was sent out, the heel passed the ball, but Tini, who was unattended, missed the ball.

In the second half, the French team continued to put pressure on the opponent’s defense line. Locating ball also had certain threats, but none of them could be converted into goals. Tini’s free kick was slightly higher than the beam, and card disk missed the goal.

France will play the opening match of the Women’s World Cup with South Korea at the Prince Park stadium in Paris on June 7, and then will play against Norway and Nigeria in Group A. The German team, the Chinese team, the Spanish team and the South African team were divided into Group B.

Can “two styles” relieve the traffic anxiety of the Basketball World Cup?

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Xinhuanet sports CHENGDU, March 15 (Wang Meng) this Saturday, the 2019 Basketball World Cup draw ceremony will be held in Shenzhen. This is the first time that FIBA has come to China for the highest level basketball match, and it is also the first time in history that the lottery ceremony has been opened to the public. “Koi” Yang Chaoyue, as the official support ambassador of the 2019 Basketball World Cup, will participate in the draw together with basketball stars Kobe Bryant and Yao Ming.

“Draw-luck-koi”, plus the “broken Wall” cross-border between styles, the 2019 Basketball World Cup draw ceremony can probably be called a classic event marketing in sports. In the pre-warm-up stage of the ceremony, Kobe and Yang surpassed the frequency of paying attention to each other on Weibo and searching for interaction.

In recent years, cross-border marketing of sports and sports is common. From the end of last year when NBA found Cai Xukun as the image ambassador of the new year, to the present Basketball World Cup to find Yang Chaosheng’s help, the routine of cross-border sports events of flow stars has become more and more familiar. Although “soft little fresh meat” was questioned by “steel straight man” in sports circle, it was still “really fragrant” from the results of several cross-border marketing “.

The old sports event “seeking attention”

Basketball World Cup, a strange and familiar name, has relatively weak influence compared with the football World Cup, which is also the top world event. As everyone knows, men’s basketball, the predecessor of the world men Basketball Tournament World Cup, has a history of nearly 70 years since 1950.

The tournament changed into the World Cup. The Secretary General of the International Basketball Federation, Bowman, explained: “This move will be more conducive to the promotion of basketball around the world. Compared with the world championships, the name of the World Cup is more concise and powerful, and it is easier for people to remember.” The International Basketball Federation officially changed its name in January, 2012, and in inaugural event after its name was renamed in 2014, the first basketball World Cup was settled in Spain, while the second Basketball World Cup in 2019 will be held in China.

In order to gain more traffic, the International Basketball Federation has no less thought. The tournament that should have been held in 2018 was postponed for one year in order to avoid the football World Cup, and Kobe and Yao Ming were invited to become global ambassadors of the 2019 Basketball World Cup. In this open draw, not only Kobe, Yao Ming and Yang Chaoyue participated, but also the singer Drouro, who is known as Jay Chou in the United States, and Yi Jianlian, a domestic basketball star, will also appear in the draw ceremony.

The cross-border of sports + entertainment not only extends the sports crowd from pure sports enthusiasts to the level of star fans, but also can reach female users more effectively. For brands, it can easily leverage fan economy and bring rich benefits. For hardcore sports events such as basketball World Cup, the flow of cross-border Sports Marketing undoubtedly increases the attention of the events.

From this point of view, this wave of marketing can make steady profits without compensation. Of course, in the whole marketing event, Tencent played an important role as the top partner of FIBA and was also a big winner.

The Good strategy of “breaking the wall” of Style

The Case of the combination of style and style has long been common, and such an attempt is not a bad thing for the development of sports industrialization.

Whether it is the sports industry or the entertainment industry, the commercial value is tightly bound with the flow. The rice circle culture and fan economy generated by entertainment industry based on fans are much stronger than sports industry in terms of traffic.

What sports need to consider is how to make more people pay attention to and understand the event in addition to improving the excitement of the event. The practice of cross-border “borrowing” traffic will not fail at present.

The entertainment circle often does this kind of thing of borrowing traffic from hot spots. In the past, after large-scale events, sports stars with medals became the favorites of various variety shows, actively creating topics for the programs. At the moment when the entertainment reality show is hot, a lot of sports variety shows have also been produced, and many popular shows have been born.

Under the influence of media culture which is mainly characterized by entertainment and consumption, the frequency of cross-border sports athletes is getting higher and higher, such as the national flag men’s group and Fu Yuanhui, which are led by the Rio Olympic Games. More and more sports stars take the initiative to participate in the entertainment interaction, and actively promote sports while enhancing their own value.

How to get a wider range of attention is the key

although you have tasted the benefits, it does not mean that you are more generous. If the sports industry wants to attract traffic, cross-border marketing is of course important, but the excitement of the event itself is still fundamental.

The premium event itself has its own traffic. Two days ago, in the 1/8 final round of the Champions League, C Luo performed a hat trick to send Juventus, which was on the edge of elimination, to the top eight, and then formed self-traffic on major social networks, the topic attention is over 100 million.

Relevant experts said that sports event marketing must integrate sports culture into the event culture, otherwise, only one or several times of speculation, it is difficult to transmit the core culture of sports to users and turn it into real followers.

At the two sessions this year, when talking about the basketball World Cup, Yao Ming also mentioned the influence of the game and the precipitation of famous players. “After the Atlanta Olympics, Chinese basketball created 96 golden generations, and there was also our generation (remembered) after the 2008 Beijing Olympics. I hope there will be a group of Chinese basketball players whose names can be remembered after 10 years in China this time. The so-called heritage, what you remember should not only be the heritage, but also the people who leave the heritage.”

This Basketball World Cup draw ceremony has gained considerable traffic and attention in the short term through cross-border marketing of sports and sports. In the long run, how to make the basketball World Cup a world competition, in addition to the host country and even around the world, as well as the basketball circle, FIBA needs to consider more.

Chinese women’s football team preparing for battle in the rain waiting for the top 16 opponents to be finalized

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After a day of rest adjustment, the Chinese women’s football team began training again on the 19th. Some players were preparing for the rain under the leadership of the coaching team to prepare for the Italian team or England team in the elimination match of the 16th World Cup.

Xinhua News Agency, Le Havre, France, June 19 (Reporter Yue Dong Xingma Bangjie) after a day of rest adjustment, the Chinese women’s football team began to train again on the 19th, and some players prepared for war in the rain under the leadership of the coaching staff, prepare to face Italy or England in the elimination match of the 16th World Cup.

That afternoon, although it rained in Le Havre, a coastal city in northern France, some members of the Chinese team were still trained in the rain under the leadership of coach Jia Xiuquan. According to the plan, 10 players who played the game against Spain on the 17th were trained in the gym. The other 10 players and 3 players will train with the coaching staff on the outdoor training ground, including Wang Yan who played the first but did not play the whole game and the midfield players Li Wen and Yao Wei who played the substitute.

During the training, Jia Xiuquan let these 10 players conduct offensive drills according to the common formation positions, including the underside or incut of the side guard after pressing the back, the double back waist is matched with a large range of transfer, as well as a shot in front of the door, etc.

When talking about the team’s preparation, Tan Ruyin, who once participated in the last World Cup as the main midfield, said that although she played more substitutes this time, she was the same as everyone else, will be fully devoted to training and competition.

“I think no matter on or off the court, everyone is a whole and a very united team, and everyone will do their best to dedicate themselves.” She said.

According to the schedule of FIFA, the Chinese team who drew Spain in the last match and won the third place in Group B will face Italy in Group C or England in Group D in the top 16. After the final two groups (Group E and Group F) ended on the evening of 20th, all the top 16 teams in this Cup will be produced and the situation will be finalized. Therefore, the Chinese team will continue to stay in Le Havre for training on the 20th, and will depart for the next game on the 21st-Montpellier (against Italy on the 25th) or valangsheena (against England on the 23th).

When talking about the next game, Tan Ruyin said: “Everyone is actively preparing, and we will do our best to play every game well.”