Month: June 2023

2020 sports consumption scale is expected to reach 1.5 trillion fitness hot boost consumption hot

上海 Leave a comment

In 2020, the scale of sports consumption is expected to reach 1.5 trillion yuan.

Fitness hot boost consumption hot

How much are you willing to spend to “burn calories? With the growing popularity of health concepts, sports consumption is gradually becoming a new growth point of residents’ consumption.

Recently, the State Sports General Administration and the National Development and Reform Commission issued the action plan to further promote sports consumption (2019-2020) (hereinafter referred to as the plan), it is proposed that by 2020, the total scale of national sports consumption will reach 1.5 trillion yuan, and the proportion of per capita sports consumption expenditure in overall payout will increase significantly, and the structure of sports consumption will be more reasonable.

Facing the new weather and new problems of sports consumption, how to encourage and expand sports consumption and make the structure of sports consumption more reasonable?

Cultivate consumption habits

The purpose of the launch of the plan is to promote the continuous upgrading and expansion of sports consumption, further develop the sports industry in expanding domestic demand, promoting the transformation and upgrading of economic structure, promoting employment and cultivating new dynamic energy of economic development, meeting people’s growing needs for a better life, and promoting the construction of a sports power and a healthy China.

The main goal of the plan is to significantly improve people’s concept of sports consumption by 2020, gradually develop sports consumption habits, improve sports consumption facilities, and optimize sports consumption environment, the supply of sports consumption products and services is richer, and the sports consumption policy is more sound. The total scale of national sports consumption reached 1.5 trillion yuan, the proportion of per capita sports consumption expenditure in overall payout increased significantly, and the structure of sports consumption was more reasonable.

In order to achieve this goal, the plan puts forward seven key tasks, including enriching sports consumption formats, cultivating sports consumption concepts, improving sports skills, expanding sports consumption space, optimize the development environment of sports consumption, improve the policy system of sports consumption and strengthen the protection of sports consumption rights and interests.

National fitness is also the key content of sports consumption. The plan clearly states that it is necessary to strengthen the publicity of sports culture, popularize daily physical exercise, and lead plus-sized sports consumption brands. For example, we will continue to hold activities such as “National Fitness Day”, “New Year’s rise” and “popularization of mass winter sports”, and carry out sports activities such as entering institutions, entering enterprises, entering campuses and entering communities to promote institutions, enterprises and institutions, social organizations, etc. implement the inter-workshop exercise system. Give full play to the exemplary role of sports stars and sports talents, advocate one hour of fitness every day, innovate the forms of fitness activities, carry out recreational and interesting activities, and guide consumers to form sports hobbies and consumption habits.

Cultivate consumption formats

Speaking of the development of sports consumption, the road running industry represented by marathon can be described as “The Spring River plumbing duck Prophet”. According to the statistics of China Track and Field Association, in 2018, there were more than 1300 road races with more than 800 people and more than 300 cross-country races, and the number of participants was close to 6 million. Sports consumption created by running and other national fitness sports has become a highlight of residents’ consumption. During the “Double 11” period in 2018, the total sports consumption of Taobao’s two e-commerce platforms in Tmall exceeded 6 billion yuan, and the total number of transactions on the whole platform reached 20 million. Among them, the total consumption of running led the consumption of all sports categories.

Some insiders pointed out that running is the basic ability of sports and the exercise with the lowest threshold. Therefore, the sports enthusiasm of Chinese people first broke out on the road and stimulated sports consumption. In the future, with the popularization of sports habits and the upgrading of sports, sports consumption will also be upgraded.

Ou Xiaoli, director of the social department of the National Development and Reform Commission, said earlier that the current structure of China’s sports industry has been continuously optimized, and the added value of sports service industry accounts for more than 50% of the added value of sports industry, the growth rate of fitness and leisure industry and competition and performance industry both exceeded 20%. Sports consumption such as aviation, fencing, mountain outdoor and so on is booming, becoming a new hot spot of sports consumption. In addition, new modes of sports consumption and new formats are constantly emerging, and the development trend of sports industry from point to line, from line to surface is increasingly prominent.

The increase of sports consumption population has driven the expansion of the entire sports industry market. In recent years, the data of sports industry has also become a bright color of China’s economy. According to the data released by the State General Administration of Sports recently, the total scale of China’s sports industry in 2017 was 2.2 trillion yuan, and the added value was 781.1 billion yuan, up 15.7% and 20.6% respectively, and the proportion of added value in GDP exceeded 1% for the first time.

Perfect consumption structure

Despite the rapid development, many insiders pointed out that China’s sports industry and sports consumption are still in the primary stage. Although China’s economy has surpassed the “explosion point” of the development of sports industry, which is US $GDP8000 per capita, there is still a big gap between the consumption scale of developed countries.

The consumption structure is unreasonable. In 2017, the total output of China’s sporting goods and related products manufacturing industry accounted for more than 60% of the sports industry, while the competition and performance industry accounted for only 1.1 percent. Some insiders pointed out that at present, the demand for participating sports such as fitness, leisure and training is growing rapidly, while the ornamental competition and performance industry has not yet formed a complete business model. How to build high-quality events and promote the development of the whole sports industry is the necessary problem to resolve sports consumption development.

Wang Yuxiong, vice president of the School of Sports Economics and Management of Central University of Finance and Economics, said that once new consumption, including sports industry, is started, it may accelerate growth in the future. If the restrictive factors such as the supply of sports products and services and the construction of sports infrastructure are continuously improved and promoted, the trend of rapid growth of sports consumption is more obvious.

For sports consumption, the plan proposes to actively guide the competition to watch consumption. Support social forces to hold various competitions at all levels and create a batch of influential and high-quality brand competitions. Speed up the reform process of professional events such as football and basketball, and give full play to its leading role as a sports consumer. Enrich the supply of holiday sports events and expand more events to second-and third-tier cities to meet the needs of the masses. Encourage all regions to adjust measures to local conditions, give full play to their own resource endowment advantages and national traditional sports and cultural advantages, and cultivate local characteristic events.

The integration and development of “Sports +” industry is also an important way to create new forms of sports consumption.

Bao Mingxiao, director of China sports Economy Research Center, proposed that the integrated development of sports and tourism, culture, commerce and so on would be the inevitable road for the development of sports industry. Solve the problem of a single industry through the consumption link of sports scenes. For example, “Sports + tourism” can effectively solve the problems of single tourism structure, strong seasonality and low return rate. The seasonal fluctuation of tourism in Beijing-Tianjin-Hebei region can be solved through the holding of sports events.

Liu Di

Marmani who loves skiing: sliding from the mountains to the city

上海 Leave a comment

Xinhua News Agency, Urumqi, January 17th Ma Mani, who loves skiing, slides from the mountain to the city

Xinhua News Agency reporter Xiao-Long Zhang, Zhou Yi, xuanliqi

Ma Mani loves skiing very much, but he never thought about it, I will slide from the hometown of the mountain to the city of the mountain in the season when water drops into ice.

On the 16th, Ma Mani and his eight companions stepped on fur snowboard and completed the 11-day taxiing in Altai Mountain area of Xinjiang with a journey of more than 300 kilometers, successfully reaching the destination city of Altay.

Nine herdsmen, including Mamani, organized the taxiing from the mountains to the city in order to make more people pay attention to fur skiing and participate in skiing.

The fur they used was Snowboard made of pine and horse fur, and only one piece of climbing cane was cut from Birch. The history of this equipment can be traced back to 12000 years ago.

Mamani got the first snowboard in his life when he was 8 years old.

“Without fur, my father wrapped some thick rope around the bottom of the skis to increase the friction so that he could step on the skis and climb the mountain. But after all, thick rope is not as good as fur. It was hard to climb to half the hillside, and slipped down again. Take three steps and take two steps back.”

Another year later, the thrifty father saved a piece of fur and made a real fur snowboard for Mamani. Father took him to slide on the gentle slope near the village and in the vast mountains in the pastoral area. Mamani fell down and climbed up again, climbed up and fell down again…… Until he managed the pair of snowboard, the best toy in his childhood.

Mamani said that fur snowboard was born for the mountains. Its biggest feature is the fur wrapped at the bottom of skis: going up the mountain against the fur, the friction increases, and it is easy to grip the ground; Going down the mountain is smooth, the friction decreases, and it is convenient to accelerate.

Before the 1980 s, people living in the Altai Mountains were still traveling and hunting in fur snowboard. Now, Mamani, born in 1989, is stepping on it to complete an “extreme sport” that is neither profitable nor dangerous “.

In skiing, the division between Mamani and his parents originated from the change of lifestyle in pastoral areas.

The construction of rural roads and the improvement of snow clearing ability have made Hemu, a small village where Mamani is located, become the “most beautiful snow village” favored by tourists and become one of the richest villages in northern Xinjiang.

Take marmani as an example. He is a herder, but he is no longer a herder in the traditional sense. He had 20 cows and 10 horses, but he seldom fed them himself. He gave the livestock to others to take part in tourism, set up B & B, restaurants, rent horses, sledge.

Last year, the income of the Mamani family was about 150000 yuan, the income from tourism accounted for 86% of the total annual income, and the income from animal husbandry just exceeded 10%.

There is no need to follow the cattle and sheep everywhere. Marmani has more time to ski. Since 2008, Mamani has made a pair of fur snowboard every year to participate in fur skiing competitions held in this county or neighboring counties. Although the bonus is not much, he is always happy.

According to local tradition, almost no women learn fur skiing. But last winter, Mamani made a pair of mini fur snowboard for her 6-year-old eldest daughter ulzilla to teach her how to finish the first slide on the thick snow. Next winter, chachila, the little daughter who has reached the age of 5, will be the next teaching object of Mamani.

Mamani himself is constantly learning. When the snow in the mountain was knee-deep, tourists from all over the world came to Hemu with veneer and double plates. Mamani became friends with them. He taught tourists to use fur snowboard, and tourists taught him orders, double board skills.

A month ago, more than a dozen skiers in the village and neighboring villages began to plan this special slide, which some called it “extreme crossing”. According to the plan, they will start from the neighboring village of Baihaba, cross the ravines, glaciers and jungles of Altai Mountain, and finally arrive at the destination city of Altay. With a total journey of 300 kilometers, 1/3 of the road section is no man’s land, and it takes at least 10 days to finish the whole slide.

Mamani has never taken part in such a long distance and long cycle of taxiing. He communicated with his wife who was 7 months pregnant repeatedly and finally decided to sign up. He was always shy and very sure about this matter, “Some places in the taxi route, I have been there since I was a child, where my father taught me to ski and I have confidence”.

On January 5th, nine herdsmen set foot on a long road at the risk of getting lost, falling behind and avalanche.

On the fourth day of departure, Mamani and his companions dragged each of them 40 kilograms of materials to climb steeper harakm dasaka. The team members climbed the mountain in the shape of “Zhi” and walked only 20 kilometers on the uphill road. After dark, the team still traveled for 3 hours, with a total journey of more than 44 kilometers on that day, and sweat thoroughly soaked winter clothing.

On the sixth day, the ski team arrived in the HA Rada Valley with gravel and rivers. This is one of the most dangerous sections. In addition to the remaining footprints of wolves and hourse and deer bones on the bank of the river, herdsmen are more worried about the loosening of fur or skis pressure-bearing fracture after skis comes into contact with hard rocks, I was also worried that the surface of the glacier covered with “snow quilt” would become loose. Some people fell into the glacier

on the seventh day, and the team entered the no man’s land without communication signals, above the vast snowfield, almost not even a small piece of forest that can cover the wind and prevent snow can be seen. There are only 9 faltering figures, marching deeper towards the snowfield at 1.1 o’clock……

In the past 11 days, nine herdsmen camped in dense forests, advancing in the snow and snow, and surviving in no-man’s land without supplies. Mamani himself once fell into a 1-meter-deep snow pile band plate. He walked through the unfrozen Glacier trembling and bypassed the vast cliff step by step. Ultraviolet rays and snow turned his face dark and red. His long beard was covered with frost and snow. The sheepskin pocket behind him was 40 kilograms when he set off, and now it weighs less than 10 kilograms.

At the moment of arriving at the finish line, Mamani revealed something hidden in his heart to everyone-why did he take part in this taxi, “I want to tell the children, no matter what difficulties they encounter in life, they should face them bravely and don’t give up. This is what skiing taught me and what I want to teach them”.

The place where the taxi ended was at the general Mountain ski resort in Altay city. This huge modern ski resort is equipped with cableways and cable cars. At the top of the highest snow trail, there is also a wooden house cafe.

Looking at the General Mountain, Mamani seemed to see her eldest daughter, ulezra, wearing veneer, and turning around on the snow road with her friends. Her younger daughter, chachira, walked into the wooden house with double plates……

Enlightenment of Asian Cup ending “effect before World Cup”

上海 Leave a comment

Enlightenment of “the effect before the World Cup”

The Asian Cup came to an end. Qatar, who entered the top 4 Asian Cup for the first time, defeated Japan, the champion of the 4 Asian Cup, 3:1 in the final, become the 9th champion in the history of Asian Cup.

Qatar has successfully reached the top. Youth training and domestication are the factors that cannot be bypassed. However, from a more macro perspective, the “pre-World Cup effect” makes Qatar’s football enter the “Fast Lane”.

“Pre-World Cup effect” means that countries that have won the right to host the World Cup often have enough time to prepare for the event, thus generating positive effects. This effect is also reflected in the Olympic Games. In general, the Olympic Games decide to host the city seven years in advance. In this way, the country where the host city is located will prepare for the competition in seven years, and the competitive performance will also be improved. For example, in the 2004 Olympic Games, Britain tied ninth with South Korea in the gold medal list and medal list; After London won the hosting of the Olympic Games of 2012 in 2005, Britain ranked fourth in the gold medal list in the 2008 Olympic Games.

The special feature of Qatar is that both they and Russia won the right to host the World Cup in December 2010. Russia has an 8-year preparation period (2018 World Cup), qatar has a 12-year preparation period (2022 World Cup). Because of this, Qatar’s “pre-World Cup effect” has been shown more fully.

Qatar won 7 games in this Asian Cup, and the final champion also played 7 games in the 2022 World Cup, whether 32 or 48 teams took part in the competition, this undoubtedly makes the fans expect the Qatar team to enter the World Cup for the first time. More importantly, this batch of Qatar players are still very young, and there is still room for upward trend and growth.

Think of Chinese football from this. From a positive point of view, we should study Qatar’s “pre-World Cup effect”. Previously, media reported that China was conducting preliminary research and demonstration on bidding for the 2030 and 2034 World Cups. From the perspective of Qatar football, at least lead time after the successful bid for the World Cup, the construction of football atmosphere and the improvement of football level can be seen and touched. Judging from the development trend of Qatar football, although they have never entered the World Cup and have never entered the top 4 Asian Cup before, after successfully bidding for the World Cup in 2010, today, 9 years later (more specifically, 8 years and 2 months), he won the Asian Cup. The Chinese team entered the World Cup at least in 2002 and won the Asian Cup runner-up at least in 1984 and 2004.

Chen Guoqiang

The International Olympic Committee agreed that the inter-Korean team will participate in four events of the Tokyo Olympic Games.

上海 Leave a comment


Data map: the inter-Korean delegation entered the Jakarta Asian Games. Taken by Hou Yu, China News Agency reporter

China News Agency, Beijing, February 16 -geneva news: on the 15th local time, the International Olympic Committee held a tripartite working meeting with the North and South Korea at its headquarters in Lausanne, Switzerland, where delegates discussed matters related to the Olympic Games. The meeting agreed that, on the basis of observing the guiding principles of major and sub-items of the relevant Olympic Games and obtaining the relevant qualification for the competition, it is agreed that North Korea and South Korea will jointly form teams to participate in the competition of four projects such as women’s basketball in Tokyo Olympic Games.

According to the official website of the International Olympic Committee, after research, it is agreed that the North and South Korea will jointly form teams to participate in the women’s basketball, women’s hockey, judo mixed group competition and rowing project of the 2020 Tokyo Olympic Games, the premise is that the inter-Korean United team can get the qualification in the above projects.

The News said that the two Koreas were still considering the joint formation of teams to participate in more Olympic projects. The International Olympic Committee informed them that if they applied in time before the Olympic qualifier, they would consider it.

The International Olympic Committee said that all parties agreed to continue to take the preliminary results of this working meeting as the basis and resolve all outstanding issues in close consultation. Any result needs to be approved by the IOC executive committee, which will hold its next meeting in Lausanne on March 26-28.

In addition, the two sides also formally proposed that they hope to jointly bid for the 2032 Summer Olympic Games. The International Olympic Committee welcomed this initiative, prepared to assist both sides in the technical details of the event organization, and invited the joint working group of the two Koreas to visit the International Olympic Committee again to discuss various possibilities.

International Olympic Committee President Bach said: “We have a good foundation to continue and achieve further development before the 2020 Tokyo Olympic Games. Sports will continue to build bridges to show the unity of the Olympic Games. Therefore, we warmly welcome the historic initiative of the two Koreas to jointly bid for the 2032 Summer Olympics.”

The President of the Korean Olympic Committee, the gold and daylight color sports minister and the South Korean Minister of Culture, Sports and Tourism, both Zhong huan, agreed that the two sides had continued close communication since the successful cooperation in the 2018 Pyeongchang Winter Olympics, looking forward to hosting the Summer Olympics in Pyongyang and Seoul.

The Korean delegation joined hands at the opening ceremony of the 2018 Pyeongchang Winter Olympics and jointly formed a women’s ice hockey team to participate in the Pyeongchang Winter Olympics. The 2020 Tokyo Olympic Games will be the first Summer Olympic Games in which the two sides jointly form teams to participate. (Finished)

The 4th semi-final of Chinese go chess and jiwar on the 15th green city fall

上海 Leave a comment

Yuyi network Zhengzhou, June 11(Deng Xiaoqiang) on the 11th, the reporter learned from the Henan Weiqi Association that on June 15, the 4th Chinese Weiqi Chess Crusade challenger of “Baiyun Mountain Cup” decided to play (semi-final) · “champion Weiqi Club Station”, it will be held in Zhengzhou. The two world champions, Ke Jie and fan yunruo, who stood out from the final four of this competition, will have a fierce duel in Greentown, compete for the only final “ticket” to challenge the current “chess sage” of the event “. It is worth mentioning that Nie Weiping, the “chess Sage”, and Hua Xueming, the leader of the Chinese chess team, will also come to the scene to explain the large scale for the majority of small chess players and chess fans.

Data Picture: chess player Ke Jie

The 4th Luoyang Baiyun Mountain Cup Chinese go chess and holy war is sponsored by China Go Association, Henan Sports Bureau and Luoyang Municipal People’s Government. Zhengzhou semi-finals are undertaken by Henan Weiqi Association, Henan champion Weiqi Club and Guizhou Huayuan Trading Co., Ltd. The contestants of this competition are all domestic professional chess players. Adopting the new ladder-level ascending competition system is a highlight of the competition. Players participate in the qualifier, finalist competition, qualifier, this competition according to the grade score from low to high, five stages of the challenge. The stage before the challenge adopts a single defeat elimination system, and the challenge is two wins in three games.

Data Picture: chess player fan yunruo

From last December to the end of April this year, after nearly five months of competition, there were Ke Jie (world champion, nine sections), Gu Zihao (world champion, nine sections), qu Jiaxi (world champion, 9th segment), fan yunruo (world champion, 9th segment), Fan Tingyu (world champion, 9th segment), xu Jiayang (8th stage) and Rong Yi (6th stage), eight professional Go masters, “stood out” from 211 professional players across the country, and were shortlisted in the 8th strong competition of this year’s go chess. After April 26 and 27, the top eight and top four were held in Wuhan. The two world champions, Ke Jie and fan yunruo, successfully entered the semi-finals held in Zhengzhou this Saturday. Ma Wang, chairman of Weiqi Association of Henan province, told the reporter, “as a big Weiqi province, Henan has many groups participating in Weiqi projects and has achieved many achievements. Henan Weiqi has a glorious history, with a group of famous chess players such as Liu Xiaoguang, Wang champion, Wang Jianhong, Fengyun, Zhou Heyang and Shiyue. This Weiqi chess and jiwar held in Zhengzhou will further broaden the horizon of Weiqi players in our province and further promote the popularization and development of Weiqi in our province.”

According to the relevant competition regulations of this competition, the chess player who won the semi-finals will challenge the current “chess sage” of this competition in Baiyun Mountain Scenic Area this fall, in order to compete for the “chess throne” in the final “. The champion winner (chess sage) will receive a prize of 800000 yuan, and the runner-up winner will also receive a prize of 200000 yuan.

Lin Jianchao, chairman of China Weiqi Association, said that Luoyang Baiyunshan cup of Chinese Weiqi was a top domestic competition open to all professional players in China, and adopted a brand-new Cascade rising event, it not only respects the status of the top star chess player, but also provides room for ordinary chess players to rise. The Cascade ascending competition system is divided into basic levels, and the number of people in each interval is arranged in a cascade, which is carried out from the bottom to the top, improving the stimulation degree and appreciation of the competition. (Finished)

Asian crown: Beijing Guoan hope won the first victory Buriram the league will fully defend

上海 Leave a comment

Xinhua News Agency, Thailand, April 8, Buriram (Chen Jiaobao, Zhang Ke) in the third round of the Asian Champions League group match to be held on the 9th, Beijing China national security team will face Thailand Buriram United on the road. Beijing Guoan, who has not won the first two rounds, hopes to win the first victory. The Buriram United team, which has won three points, said that it will defend fully.

In the first two rounds of battle, Guoan’s 1-level and 1-negative team was at the bottom, with Urawa Red Diamonds 1 win and 1-level accumulated 4 points, and Jeonbuk Hyundai Motors-level and Buriram-level teams were both 1 win and 1-negative accumulated 3 points.

Guoan coach Schmidt said at the pre-match press conference on the 8th that Thailand’s traffic and hot weather are big challenges for players, and the opponent Buriram United is a strong team, but this does not change Guoan’s expectation for winning this game. “Wearing this jersey, every player will go all out to play the national security spirit.”

Schmidt said that the current players are mainly in the adjusted state, preparing for tomorrow’s game, and have done enough homework to have a deep understanding of the opponents, hoping to win the first victory of Guoan in the Asian Champions League this season.

Talking about the adjustment of the player Yu Dabao from the forward to the defender, Schmidt said that this adjustment was because the team realized the potential of Yu Dabao in the central defender position, and the team communicated with the players, and made many tests, the effect is good. Schmidt also said that Augusto, who had been injured before, was no big deal and would not affect the game.

Buriram team coach class Davidovich said that Guoan is a very strong team. The challenges faced by the Buriram team in this competition are big and difficult, however, the Buriram United team is fully prepared psychologically and physically and will do its best. Although the goal is to score 3 points, the Buriram United team will focus on full defense.